I'm Joyce, Strategic Product Designer that loves_bold ideas & colors

With 6 years of experience helping technology startups scale sustainably through strategic design.

Check some of my recent work

PalomaBot

I designed the branding, user interface, and overall UX for PalomaBot; a trading bot app with over 3,000 bots running.

Tailored.ai

An AI tool for Twitter users to generate personalized content by combining insights from multiple profiles. I led the branding, user flow, and interface design.

CurveBots

I designed an interface around Curve Finance that lets users create customized trading bots.

Paloma Nest

I designed the user interface and user experience for Nest Wallet, a browser extension that allows users to create and manage wallets for the Paloma blockchain directly from their browser.

Kallisto

A DeFi strategies app designed to help users track and manage on-chain strategies. I worked on the UI/UX, focusing on clean visuals and intuitive data displays to make complex insights easy to understand and act on.

_Case Studies

PalomaBot

Led the design of Paloma Bots, an automated DeFi trading platform. Simplified complex blockchain strategies for new traders, developed a scalable design system, and reduced bot setup time by 20x.

See Case Study

Paloma LightNodes

Paloma Lightnodes is a blockchain product that enables users to access staking rewards without needing high hash power or technical expertise. By simplifying the process of setting up and running Lightnodes, we’ve made decentralized participation more accessible and user-friendly.

See Case Study

_About me

Hello, I’m Joyce Hermosilla, a Product Designer based in Hamburg, Germany. I have 6 years of experience and started out in Brand and Visual Design

As far back as I can remember, I’ve wanted to create. Design just always made sense to me; it’s how I see and understand the world.

As a designer, I like being involved in every part of the process, not just the end result. From research to strategy to the tiniest UI detail, I care about how things work and how they feel, so a change to Product Design make sense to me.

I feel most at home in small, fast-moving teams where I can wear many hats and actually make things happen. I’m not afraid to jump in, figure things out, and learn as I go. That’s how I grow as a designer and as a professional.